Notes on trading, AI and a freer life.

Social media is a goldmine (1M SEK/mo)

Paid ads only got more expensive. So I built my own audience instead — in Swedish, honestly, and without selling much. Today it turns over 800k–1.1M SEK a month.

The years keep getting shorter

Time feels faster every year — and the real reason isn't your biology, it's that you stopped exploring. Here's what the research actually says, and how to slow it back down.

• Life
• Time
• Curiosity

Our house in Mallorca

A look around the place we call home in Santa Ponsa, Mallorca — a white modern villa with a pool, palms, and a long view to the mountains.

• Life
• Mallorca
• Home

Getting started with Claude Code

A step-by-step guide to Claude Code — install it, pick the right model and effort, and learn the handful of basics that actually matter.

• AI
• Claude Code
• Tools

Backtesting trading robots — and the lie of the perfect curve

Why a beautiful backtest is the easiest thing in the world to build, what curve fitting really is, and why a robot that looks flawless on history quietly stops working in live markets.

• Trading
• Backtesting
• Curve Fitting

I traded $30k/mo for $3.4 million

In 2022 I sold my company for $3.4 million. I've been more financially stressed ever since — and it taught me what an exit actually costs.

The Grid Hedge Scalper — +98% then back to +48%

A gold robot I started at $20,000. It climbed to almost +100%, took a big hit, and I switched it off at +48.2%. The honest record, and why I pulled the plug.

• trading

Dollar Ninja — +200% on the tracker, +105% in cash

A EUR/USD robot that ran for about 15 months in 2020–2021. The tracker showed +200%, but that figure includes deposits I added along the way — the real result was closer to +105%.

• trading

Building is the easy part

AI made shipping a product an afternoon's work. The thing nobody can automate for you is getting someone to care.

One folder, three companies

My entire operating system is plain text in a folder I own. Every new AI tool just reads the same files. That's the whole trick.

Money flows up the pyramid

Everyone starts at the bottom. You climb by serving more people better — and distribution decides how far you go.