A 60-DAY BUILD-IN-PUBLIC CHALLENGE WITH ROBERT BILLING
Build your first product with AI. Sell it in 60 days.
Even if you've never written a line of code.
Find an idea. Build your first real software with AI — completely in public, growing a waitlist of future customers while you build. Make your first sale in 60 days. No team, no code, no hype — just you shipping the thing you keep putting off.
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Doors close July 6 · we start July 7 · founding cohort
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Anyone can build now. Almost nobody ships. This challenge drags one real thing out of you and into the market.
Find the idea
Stop waiting for a lightning bolt. You'll use a simple filter to pick one idea you can actually build and sell — by the end of week one.
Build your first software
From a blank screen to your first working product, using AI as your engineer. No CS degree, no years of tutorials. You direct, AI builds, I show you how.
Sell it in public
Build in the open so buyers find you before launch day. Grow a waitlist while you build, launch to it and the community, and make your first sale before day 60.
I'm not a 10x engineer. That's exactly the point.
I don't write code for a living. I run three companies from Mallorca and I build almost everything with AI — including the website you're reading right now.
What I have is a repeatable way to go from “idea” to “built” to “sold” without a technical team. That's the whole challenge. I did it. Now you do it too.
If you want someone to promise you'll get rich in 60 days, that's not me. If you want to finally ship the thing you keep talking about — get in.
Three days to lay the foundation. Then 60 days of building in public.
You don't get a pile of theory you'll never watch. You get a clear path, a daily push, and me breaking down exactly how I'd do it — applied to your idea.
Find your idea
A live kickoff workshop. We cut through the noise and land on one idea you can build and sell in 60 days — using the same filter I use on my own bets. Replay forever.
Build it with AI — from zero
The exact AI stack and the way I work with it: turning plain English into your first real, working piece of software — even if you've never built anything. No gatekeeping, nothing overcomplicated.
Build in public — get your first customers
The fastest path to a first sale isn't a big ad budget — it's building in the open. I'll show you how to share your build so the right people follow along and buy when you launch. (Distributing through other creators and influencers is Challenge 02 — you'll be ready after this.)
Send it — daily drops & dares
Every day in our private community, a short drop: a step, a teardown of how I'd do it, and a dare to build your next piece in public. You do the reps. By day 60 you have a real product and a first sale — not a folder of notes.
Included free
Stacked bonuses
My AI toolkit & templates
€150The exact tools, prompts and starting templates I reach for — so you skip the setup and start building on day one.
Included free
The build-in-public starter kit
€150Post templates, hooks and a launch checklist for sharing your build and turning followers into your first buyers.
Included free
Lifetime access
€400All replays, every daily drop, all templates — yours forever. Come back and run the playbook on your next idea.
Included free
All bonuses included free with your spot in the founding cohort.
Founding-cohort pricing. Last time at this rate.
What it adds up to
- Find your idea (live workshop)€300
- Build it with AI (masterclass)€600
- Build-in-public & launch masterclass€600
- 57 daily drops + dares + community€900
- AI toolkit, starter kit & lifetime access€700
- Total value€3,100
Today's price
That's over 90% off the total value — founding-cohort rate.
Or split it: 2 × €165
The founding cohort is limited. Drop your email and I'll send you the enrollment link and lock in this price.
Doors close July 6 · we start July 7
I'm not teaching theory. I've done this for real.
Over 26 years I've sold more than 400 million SEK — over $40 million — online. Three companies, built and run with AI from a laptop in Mallorca: this site, my Second Brain, trading robots, a funded-account business — all shipped the way I'll teach you to ship.
Let's level set
This is not a get-rich-quick challenge. It's a get-it-shipped challenge.
Your first version might be rough. You might cringe at it. Good — shipping something imperfect beats polishing something that never goes live.
I can't guarantee you'll make a fortune, or even a specific number. Most people quit before they finish anything. Don't be most people.
What I can promise: if you do the reps for 60 days, you'll have built a real thing with AI and put it in front of real buyers. That changes how you see yourself.
If you're looking for passive, hands-off, do-it-for-me — this isn't it. You build. I show you how and push you the whole way.
Three days to set up. Sixty days to build and sell.
Foundation
Find your idea, learn the AI build stack, and learn how to build in public — before you touch the keyboard.
Build the thing
Daily drops turn your idea into a working product. Small steps, shipped publicly, with the community keeping you honest.
Get it in front of buyers
Share your build in public, then launch — to your own audience and the community. First followers, first conversations, first interest.
Make the sale
Tighten, push, and close your first sale. Walk away with a real product and proof you can do this again.
After 60 days, you're a different kind of person online.
A real product
Not an idea in your notes app. A working thing, built by you with AI, live in the world.
Your first sale
The line that changes everything — from “I want to build” to “people pay me for what I built.”
A repeatable system
Idea → build → launch → sell. Run it again on your next idea, and the one after that.
An audience that's yours
You'll know how to build in public and turn attention into your first customers — the skill almost no builder has.
Yes — there's a private community to keep you locked in. You don't do this alone.
This is Challenge 01. Start here.
Build your first product
Find an idea, build your first software with AI, do it in public, and make your first sale. Sixty days. No prior experience needed.
Build & distribute at scale
Once you've shipped your first product, the advanced challenge: build more serious systems and distribute them through other creators and influencers. It needs the reps you'll earn right here first.
Hey buddy — I'm Robert.
I've spent 26 years in business — a few companies built and sold, more than 400 million SEK (over $40M) sold online, and plenty of mistakes along the way. Now I trade my own capital and build AI-driven companies from Santa Ponsa, Mallorca, where I live with my wife Sandra and our two sons.
A couple of years ago I couldn't build software. Then AI changed what one person can do. I rebuilt how I work around it — a plain-text Second Brain and AI agents that run the operation — and started shipping things I never could have before.
This challenge is me handing you that exact way of working. Not the hype version — the real, slightly messy, actually-works version. If I can do this, so can you. Let's build.
Questions, answered straight.
Do I need to know how to code?
No. That's the whole point. You'll build with AI — you direct it in plain English and it does the engineering. If you can describe what you want, you can build it.
How do I get my first customers?
By building in public. You share the build as you go, so people are watching when you launch — and you sell to your own first audience and the community. (Distributing through other creators and influencers is the advanced Challenge 02; this one gets you your first product and first sale.)
How much time does it take?
Plan for around an hour a day. The drops are short and the dares are doable around a job. Consistency beats intensity — that's why it's 60 days, not a weekend.
Why 60 days?
Long enough to actually build and sell something real, short enough to stay urgent. Most people never finish because there's no deadline. This is your deadline.
What if I don't have an idea yet?
Perfect — day one is finding one. You'll leave the kickoff with a single idea you can build and sell, chosen with the same filter I use on my own bets.
What do I actually get for the price?
The live kickoff, two masterclasses, 57 daily drops and dares, the AI toolkit and swipe file, a private community, and lifetime access to all of it — for €297 in the founding cohort.
Founding cohort · doors close July 6
Stop talking about building it. Build it.
60 days from now you've either shipped something real — or you've got another month of “someday.” Pick the first one.
Doors close July 6 · we start July 7 · €297